Knowledge
Beauty Backer Is Launching The First Beauty-Specific Crowdfunding Platform
Self-professed amateur inventor Jacqueline Gutierrez wanted to bring her idea for clip-free extensions letting people easily dabble in different colors without damaging their hair to life, but ran into a common problem: money. She estimated it would take...
How Beauty Brands Can Avoid Cultural Appropriation
In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity....
Watch Out Amazon Prime Day: Afterpay Day Makes Big Gains In The Beauty Sector
Move over Amazon Prime Day. Millennial and gen Z beauty and fashion shoppers have an e-commerce holiday to call their own. Held from Aug. 14 to 15, the second Afterpay Day in the United States showcased discounts...
How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
Indie Beauty Brand Founders Weigh In On The Eco-Friendly Future of Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What do you think is the next great eco-friendly frontier in the beauty industry?
