Knowledge

Beauty Product Launches Have Plunged. Is That Bad?
Based on a prediction by cosmetic chemist Kelly Dobos, we published a No Stupid Questions story in June speculating about the possibility of a R&D and product launch correction in the beauty industry. Now, there’s evidence...

In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...

Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...

How Beauty Brands Should Prepare For What Could Be A Rocky Holiday Shopping Season
This holiday shopping season could be rocky for beauty brands and retailers. Consumers remain stressed by lofty interest rates, the cost of living and a contentious presidential campaign, but sentiment has inched

As Fintech Recalibrates, Brands Share Their Experiences With CPG Lenders Born In DTC Boom Times
Earlier this year, reports circulated that Ampla, a lender to consumer brands, was struggling financially and looking to sell. Ampla’s struggles succeeded CircleUp ending its consumer brand lending practice and being acquired by financial data and...

The “Medicalization Of Beauty”: Unpacking Skincare And Aesthetics’ Convergence
The overlap between the beauty and aesthetics industries is increasing. L’Oréal recently took a 10% stake in Galderma, the pure-play dermatology company that markets Botox alternative Dysport, and Crown Laboratories announced it’s acquiring Revance Therapeutics, the company behind...