Knowledge
Lacquerbar Nail Salon Founder Heli Rodriguez Prilliman Is Taking Steps To Rectify The Broken Beauty School System
When Heli Rodriguez Prilliman enrolled at the now defunct San Francisco School of Cosmetology in January 2017 to become a licensed nail technician in anticipation of launching her overtly feminist nail salon concept Lacquerbar, she was shocked...
Promising For Sustainability, Refillable Beauty Packaging Is A Tough Sell For Consumers And Retailers
Most beauty brands create products to respond to what people want or capitalize on trends. Elate Cosmetics takes a different approach. “We look at what type of package a product will have to go in and how...
10 Things I Wish I Knew Before Starting My Skincare Brand
When I launched Jillian Wright Skincare in 2013, I was leading a well-developed, high-profile clinical skin spa on Manhattan’s Upper East Side. I was bright-eyed, optimistic and, definitely, a bit naive. I figured I would have 50 retailers...
New Year, New Business Resolutions: Indie Beauty Brand Founders Strategize For Success In 2019
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What is a New Year’s resolution for your brand?
Let’s Party: Indie Beauty Brand Founders Spill Secrets About Successful Launch Events
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: How did your launch party go?
Is Influencer Unboxing As We’ve Known It Going Extinct?
In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to...
