Knowledge

Why A Growing Number Of Skincare Brands Questions Skin Types
Dermatologist Harold Lancer’s practice has reached 35,000 patients and, amazingly, almost all of them report to have a single skin type: sensitive. He isn’t convinced by their self-identification. “I spend much of my time consulting them to...

Zero Waste Is The Beauty Industry’s New Green Crusade
Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of...

Makeup Artist Kristen Arnett Champions Healthy Beauty As The Next Big Movement In Makeup
After perfecting her beauty skills on the runway, Kristen Arnett is turning her focus to real people. The pioneering ingredient-conscious makeup artist has stepped away from fashion weeks to deliver educational content worldwide. Arnett is particularly interested in...

How Indie Beauty Brands Identify Their Customers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you identify your brand’s core customer, and have you been surprised by who that core customer is?

Maison Pur’s Molly Hill Is A Fount Of Information On Everything From Mops To Makeup
There’s no more sacred place than the home. Recognizing its significance, mom-of-two Molly Hill started the blog Maison Pur to help fellow parents shield their surroundings from potentially unsafe ingredients, but she’s since expanded well beyond shelter....

Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the...