Knowledge
Why Beauty M&A Isn’t Returning To Peak Form Anytime Soon
The one-two punch of the billion-dollar Rhode and Medik8 deals in the space of less than a month has the beauty industry atwitter, but it doesn’t necessarily portend an upcoming flurry of deals by...
Where Industry Insiders See Skincare’s Biggest Business Potential Beyond Buzzy Ingredients
Although the skincare category is experiencing some shakiness—in prestige, it was down 3% in dollars and up 1% in units in the first quarter, according to Circana—it remains a resilient engine of brand value, consumer...
Beauty Brands Now Treat Amazon As A “Flagship, Not As An Outlet”
With previous beauty holdouts jumping on Amazon, succeeding on the giant e-tailer is taking much more precision than just creating a product detail page and waiting for sales. “Brands should think of it as...
The Third Way: A New Era Of Beauty Dealmaking Emerges
As traditional mergers and acquisitions pathways lose their luster for many beauty brands, a new playbook is gaining traction among founders and investors. It’s not the tried-and-true strategic acquisition. Nor is it the well-worn private equity...
Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better
Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
