Knowledge
The Real Cost Of PR For Indie Beauty Brands—And What They Get For It
In a May 20 post on TikTok as part of her “Founder Diaries” content series, Poom Cosmetics founder Irene Ham recapped a meeting she had with an unnamed public relations agency in which the agency quoted...
A Small Beauty Brand Buyer On The Valuation Gap That’s Sinking Deals
For the last two years, Thomas Winarick has been scouring the beauty landscape to buy a struggling brand that could be reinvigorated with capital and new management. He’s been in discussions with 10 brands, but, so far, the...
Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”
With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by...
Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution.
Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us
E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora.
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
