Knowledge
In The Post-Girlboss Era, What Role Should A Brand Founder Play?
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’...
Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today
Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in...
Versed’s Deven Hopp And Clean Filter’s Helen Yang On Recycling, Refills, Takeback And The Holistic Approach Needed To Counter Beauty’s Environmental Effects
No single person, brand, store or strategy is going to fix the beauty industry’s environmental problem. It will take a myriad of stakeholders working together to set standards and objectives that incentivize a better market for solutions. And...
What Version Of Sex Is Sexual Wellness Selling?
Items such as vibrators and lubricants were historically sold almost exclusively in sex shops, hidden from people who didn’t seek them out. Nowadays, though, the sex products industry is increasingly merging with the wellness industry. Sex toys are...
What Beauty Entrepreneurs Who Are Breast Cancer Survivors Really Think About Companies’ Breast Cancer Awareness Month Efforts
At the start of this month, which is Breast Cancer Awareness Month, Cynthia Besteman, founder of the skincare brand Violets Are Blue and a breast cancer survivor, wrote in an Instagram post, “We sit back and...
Why Beauty’s High End Is Getting Even Higher End
At Beauty Mark, a Jackson Hole, Wyo.-based luxury beauty e-tailer, Heraux’s $250 Molecular Anti-Inflammaging Serum is the bestselling serum. New to its selection, Ignae’s $232 Rich Night Serum, Beauty Mark’s priciest retinol, quickly sold out. “Price...
