Knowledge
Crucial Steps To Follow If You’re Expanding Your Beauty Brand Internationally From Someone Who’s Done It
The idea of expanding your business to another country is undoubtedly alluring. The goal is to increase your customer base and revenue, but it’s important to evaluate the challenges that international expansion poses. It’s not as simple as...
The State Of Indie Beauty 2022
Celestyna Brozek started the skincare brand Moss in 2015 at what she describes as a “magical moment in time” to build an indie beauty brand. Instagram didn’t have an algorithm yet. Consumers were excited to understand INCI...
Glow Recipe, Asutra And Golde On External Funding, Retail Distribution, Manufacturing And Merchandise
In today’s crowded market, beauty and wellness entrepreneurs face steep challenges, including establishing compelling brand identities, building awareness and managing resources. For those seeking to reinvent or reenergize a category, the challenges can be even steeper. For...
“This Has Affected Sales Tremendously”: Beauty Retailers Talk Rising Prices
Despite optimistic predictions inflation would decline, it’s been unrelenting of late. In the United States, inflation jumped 8.5% in April from a year ago to reach the highest level since 1981. Although economic conditions can certainly change,...
Pubic Hair And Public Norms: How Beauty Brands Are Navigating Changing Personal Grooming Attitudes And Practices
In the past five years, publications the likes of Vogue, Elle and Daily Mail have declared the bush is the new...
“Imperfect Picks” And “Uglies”: Beauty Brands Are Salvaging Damaged And Abandoned Packaging And Products
Every so often, while Delphine Yougurtjian is running her natural body polish company Blue+Lola Organix, mishaps occur. Aluminum packaging may slip through her fingers and get nicked, arrive already dented in the mail or pick up a...
