Knowledge

What Is Science-Washing, And Can The Beauty Industry Do Anything About It?
Clinical skincare has been a driving force in the skincare market, accounting for 34% of prestige skincare sales in the United States last year, according to research and analytics firm The NPD Group. The rise of clinical...

Ulta Beauty, Cos Bar, C.O. Bigelow, Bluemercury And More Weigh In On The State of Beauty Retail Today
Following a blockbuster 2021 that saw retail sales soar higher than they had in over two decades, it seems retail’s rebound is in full swing. Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are...

Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category
Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...

Treat Culture Is Driving Fragrance Prices And Sales Up—And Could Do The Same For Other Beauty Categories
In a development unsurprising to procrastinators scrolling TikTok, where the hashtag #baccaratrouge540 has 110.5 million views, LVMH Moët Hennessy Louis Vuitton-owned Maison Francis Kurkdjian, maker of the decadent scent Baccarat Rouge 540, was the most productive luxury fragrance...

Violet Grey, Olivela And BeautyBeez Dish On Beauty Categories They’re Ramping Up
The pandemic changed consumer habits in some unusual ways. Few beauty industry insiders predicted fragrance, for instance, would take off as it has. Retailers have been adjusting to suit the transformed demand. For last Wednesday’s In Conversation

How Beauty Brands Deal With Customer Complaints Practically And To Preserve Mental Health
In a recent tweet, Sarah Moret, founder of the personal care brand Curie, opened up about the impact of customer complaints on her state of mind. “I’m normally good at brushing stuff off, but sometimes I...