Knowledge
Everything Brands Should Know About Ulta Beauty
Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...
Advice From Leaders Of Fast-Growing Beauty Brands Based On What They’ve Done—And Wished They Would’ve Done
While every beauty brand founder’s journey, mission and merchandise are different, the ups and downs of entrepreneurial endeavors are a shared experience. Even if it seems like they aren’t, overnight successes are rare in...
In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues
What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...
Rare Beauty Brands CEO Chris Hobson On How Beauty Entrepreneurs Should Think About Raising Prices
The Lipstick Effect By now pretty much everyone in the Beauty industry has heard of the “lipstick effect,” a phrase that was coined by Leonard Lauder, son of Estée Lauder and former CEO of Estée Lauder Cos. Inc. It refers to...
Should Sulfates Make A Comeback In Haircare?
In light of the news reported by Business of Fashion last week that The Ordinary, a brand from Estée Lauder Cos. Inc.-owned Deciem, is launching a shampoo with sulfates (or sulphates...
Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites
It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....
