Knowledge
Clinical Studies Historically Haven’t Been Inclusive. Here Are 5 Strategies To Help Ensure They Are.
In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market...
Yany Beauty Becomes The First Black-Owned Cosmetics Brand To Launch NFTs
The jury’s still out on the longevity of crypto. After a boom last year, the crypto market has busted this year, losing over $2 trillion in value since its 2021 height. Despite the crash, beauty brands continue to...
How Brands Are Joining Forces To Lift Each Other’s Businesses Amid Economic Uncertainty
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 12 beauty entrepreneurs: How can emerging brands work to support each other during this rocky economic period?
Brands Get Involved In The Growing Movement To Implement Workplace Menstrual Leave
Natalia Santiesteban-Mosquera, a 40-year-old consultant in Bogotá, Colombia who suffers from uterine fibroids, remembers enduring painful, heavy periods in a cold office that made the experience more agonizing. “It was very uncomfortable to change pads and sometimes clothes...
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
Brand Founders And Executives’ Favorite Beauty Stores, Spas And Salons
Unsurprisingly, individuals who’ve chosen a career in beauty are often fervent beauty consumers with the inside scoop on the best of their local beauty scene. To get that inside scoop, in this edition of Beauty Independent’s ongoing series...
