Knowledge

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 32 beauty entrepreneurs, executives and experts: Against the backdrop of crowding in the clean beauty segment and the backlash against it, where...

During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...

In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...

The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 26 entrepreneurs and executives at beauty companies: Given rising costs throughout the beauty industry supply chain and inflationary pressures more broadly, have...

Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...