White Paper

In today’s beauty market, where modern brand builders are challenged by fierce competition, lightning-fast trend cycles and shrinking customer loyalty, scaling a successful beauty brand that will last the ages is no small feat. 

As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...

Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....

More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...

Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...

The solid beauty space has evolved well past the modest bar soap. Formulation and application method innovations in tandem with a surge of eco-conscious shoppers have driven brands to wake up what has long been a sleepy category....