White Paper

With the beauty and wellness industries flourishing, competition in them has been intensifying. To stay competitive, it’s evident that attracting and retaining customers demands nuanced marketing as the days of relatively affordable direct-to-consumer distribution fade into history. This...

Many founders start their beauty brands in the kitchen. They whip up formulas from scratch, making products based on demand from friends and family. While that may be a noble beginning, there comes a point when...

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...