What Convinced Investors To Back True Botanicals, Adwoa Beauty And Subtl
There are ample doses of luck and good timing along with skill in the recipes of any brand with a successful business. The same can be said for a successful fundraise, as the experiences of Julian...
Consumers Think Beauty Products Are Too Expensive. Are They Right?
Beauty consumers lament that beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall consumer price index in the United States. The cosmetics CPI...
How Pharmacopia Found A Lifeline In Hotel Amenities
A brand doesn’t stay in business for a quarter century without having some twists and turns—and Pharmacopia has certainly had its fair share. Created in 1998 by graphic designer Lisa Levin, former creative director at L2...
Shhhowercap Looks Beyond Its Stylish Signature Shower Caps
To win in the current noisy market, consumer packaged goods founders are often instructed to drill down into a niche and leverage the authority they command in that niche to extend to areas related to it....
Sexual Wellness Brand Playground Secures $2M And Target Distribution
Playground’s field of play is expanding. The 2-year-old sexual wellness brand is rolling out to a quarter of Target’s nearly 2,000 stores nationwide with three of its five lubricants priced at $19.99 each:...
