New VC-Backed Brand Minu Is Out To Show Mineral Sunscreen Doesn’t Have To Involve Compromises
The sun care space is confusing. Adam Guggenheim and Christine Koppinger are on a mission to diminish that confusion with Minu, their new brand centered on premium mineral sunscreen designed to be part of consumers’...
Luxury Fragrance Brand Chémin Creates A More Affordable Collection For Its First Retail Partnership
Chémin has entered J.C. Penney, marking its first retail partnership. The fragrance brand has rolled out to 50 of the department store retailer’s top fragrance doors, including locations in Arizona, Maryland and New Jersey, with a collection...
New Scalp And Hair Brand Trusse Beauty Is Building Consumer Trust By Committing To Ethical Marketing
Christian Maxwell’s decision to cut off her hair 15 years ago is the reason she’s an entrepreneur today. The big chop led to her sharing her natural hair journey on YouTube and that in turn led to her...
New Brand Calling Refreshes Face Mist For On-The-Go City Girls
Prior to launching Calling Beauty, Sabah Yaqoob spent a year calling upwards of 150 women to learn about what they want out of the products they spend their money on—and named her brand after the...
New Miami Beach Store Wairua Beauty Prioritizes Sophisticated Ingredient-Driven Products And Customer Education
When selecting products for Wairua Beauty, a luxury clean beauty boutique that opened last year in Sunset Harbour, a residential area of Miami Beach dotted with trendy shops, owner Azul Villa considers their formula first....
