Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency...
New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare
During a Sephora trip with her 10-year-old daughter in January last year, evidence of the lure of adult skincare to tweens was all around Erin Piper. “I needed a concealer, and it was slammed,”...
Expanding At Sephora, LYS Beauty Closes Series A Round To Support Retail And Global Growth
LYS Beauty, the clean makeup brand launched four years ago by beauty industry veteran Tisha Thompson that’s on the move at Sephora, has landed series A funding to support retail distribution, global expansion, inventory procurement and team...
Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls
In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world...
Ciele Cosmetics And Remi Cachet On Building Thriving Expert-Led Brands
More than a century ago, Max Factor leveraged his makeup artistry with a brand, and ever since, beauty professionals have been following in his footsteps, although interest in their brands has waxed and waned. These days, professional expertise...
