ShopMy’s Playbook For Transforming Content Creators Into Salespeople For Beauty Brands
ShopMy was literally and figuratively crowned influencer monetization royalty Monday when Meghan Markle launched a page on its platform with 25 high-low beauty picks, including RMS Beauty’s Luminizer, CND Shellac’s Satin Slippers, Saie’s Glowy Super Gel,...
Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for...
Plantkos Rebrands To Showcase Pharmacist Heritage And Upscale Design
After four years on the market, Plantkos has rebranded by elevating its design and foregrounding its pharmacist roots. Founded by pharmacist Sejal Patel, the skincare brand’s communication is now prioritizing her expertise and the scientific data behind...
After Dr. Bronner’s Drops B Corp Certification, Brands Take Stock Of Its Value
Last month, Dr. Bronner’s announced it dropped B Corp certification and called on certifying body B Lab, which has granted B Corp status to multinational corporations such as Unilever Australia, Nespresso and Nestle Health Sciences, to...
Megalabs Expands Portfolio With Purchase Of Skincare Brand Geologie
Supplement and pharmaceutical company Megalabs is stretching further into beauty and personal care with the purchase of Geologie. Terms of the deal weren’t disclosed, but it comes roughly a year after Megalabs acquired...
