Masstige Skincare Brand Beyou Is Quietly Making A Big Splash At Target And CVS
Good skincare isn’t determined by where it’s sold, at least that’s what consumers today feel. Recent survey data from market research firm Circana shows 67% of them consider skincare brands on the shelves of drugstores...
New Brand Multi Wants To Make Science-Forward Wellness Fun And Multifaceted
Multi is updating the standard pimple patch to support the skin microbiome. Decorated with a smiley face, the new brand’s biomimetic, hydrocolloid The Multi Patch 2.0 combines peppermint extract and lactobacillus ferment, a skin-soothing ingredient the brand calls...
Wonderskin’s Co-Founder Is Launching New Brand L.A.B. With A Tiny Light-Emitting Acne Device Meant To Wow TikTok Users
Douglas Cooper is well aware of the power of TikTok virality. As co-founder and COO of Wonderskin, he watched his brand’s Wonder Blading Lip Stain, which swipes on as pearlescent bright blue coating...
AI-Powered Clean Beauty E-Commerce Company NakedPoppy To Shutter Online Store
NakedPoppy, the clean beauty e-tailer that enlisted scientists to scour product ingredients and harnessed artificial intelligence to match consumers with makeup suited to them, is shuttering its online store on Oct. 31. It’s...
Craft Beauty Lab’s Christina Mahar On The Cost And Speed Pressures Facing Beauty Manufacturers Today
When beauty industry experts stress the importance of differentiation for emerging brands, they’re generally referring to consumer propositions and marketing strategies—and those are important, but a robust supply chain may be one of the most underrated...
