Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
Talking Trucks With Tom Shea Of Adgile, Emerging Beauty Brands’ Go-To OOH Advertising Company
In 2023, omnichannel has become critically important across the spectrum of brand building, whether it’s distribution, supply chain, marketing and more. Adgile Media Group, which calls itself “your favorite CPG brand’s favorite OOH brand,” is a beneficiary...
Beauty Retailer Ayla’s Distinct “Quiet Luxury” Approach Is Keeping It In Business
So much has changed since Dara Kennedy, previously global marketing manager at Elizabeth Arden, established beauty store Ayla online in 2011 before opening its San Francisco location two years later. Back then, Credo didn’t exist,...
Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.
Ayurvedic Skincare Brand Sahajan Secures Funding By Showing Solid Fundamentals
After eight years in business, Sahajan has secured institutional capital. The Ayurvedic skincare brand has raised an undisclosed amount it’s classifying as pre-series A funding from Ridgeline Ventures, Wonderment Ventures, Top Knot Ventures, Celeste Burgoyne, president, Americas and...
