Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today

Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in...

Undefined Ramps Up Its Retail Presence With An Ulta Beauty Launch And More On The Way

Undefined Beauty is adding to its ever-growing list of retailers by introducing its plant-derived products to Ulta Beauty’s Conscious Beauty assortment of clean, cruelty-free, vegan and sustainable brands. Ulta shoppers can pick up the brand’s...

Facial Bar Concept Clean Your Dirty Face Plots Product And Location Expansion

Shama Patel dreamed up the facial bar concept Clean Your Dirty Face as a solution to a real estate problem. The ex-attorney was searching for properties in downtown...

Nopalera Raises $2.7M In Seed Funding To Further Its Mission Of Making “Latina Aspirational”

Bath and body care brand Nopalera has raised $2.7 million in seed funding to help realize its mission of transforming consumer views on the role of Mexican ingredients and culture in the beauty industry. “We are making...

Bubble Bursts Into Specialty Retail With Ulta Beauty Launch

Bubble is broadening its retail circumference.  The gen Z-focused facial skincare brand has entered 665 Ulta Beauty doors and launched on the beauty specialty chain’s website as part of its Conscious Beauty...