Unilever Ventures And True Beauty Ventures Enter The Fragrance Category By Backing The 7 Virtues

The 7 Virtues has secured growth capital from Unilever Ventures and True Beauty Ventures. The funding round, which was led by the venture arm of Unilever, represents the first fragrance investment...

Unbound Created A Fake Brand To Expose Meta’s Unequal Treatment Of Ads For Women-Focused Sexual Products

Fitness bros on Facebook and Instagram were recently introduced to a new workout and recovery brand called Thunderthrust. It promoted massage and grip tools with darkly hued and aggressively worded advertisements targeting a mostly male demographic on...

UK Glossier Grant Recipient And Upscale Body Care Brand Koba Skincare Launches At Moda Operandi and Goop

Body care is a blossoming category, but Koba Skincare founder Thérèse M’Boungoubaya points out it tends to stop at the ankle. The foot care products that did exist disappointed her when she was hunting for products to...

Petite ‘n Pretty Wants To Be The First Makeup Brand Gen Alpha Is Obsessed With

Before the latest gen alpha brand craze, Samantha Cutler sensed that tweens and teens—and perhaps most importantly their parents—were searching for something different in the beauty market. The mom and former chief product development officer at Stila...

Jakks Pacific-Owned Clean Teen And Tween Beauty Brand C’est Moi Shutters

Toy company Jakks Pacific has closed C’est Moi. The teen and tween skincare and makeup brand, which promoted itself as offering “a new generation of clean beauty,” was the precursor to many of...