Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty
Six years since Rachel Reid launched Subtl with stackable products she could squeeze into a tiny cross-body bag for refreshing her makeup in the morning after she spent the night at her boyfriend’s house, a...
With $2.9M In Funding, Vibrant Plastic-Free Mexican Makeup Brand Aora Expands To The US
Mexico City-based sustainable makeup brand Aora has raised $1.4 million, increasing its total pre-seed funding to $2.9 million and setting it up for expansion in the United States, where it’s entered via e-commerce in advance of launching...
NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share
The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...
What Private Equity’s Big Deal Energy Means For Emerging Beauty Brands And Consumers
Private equity firms, backers of some of the hottest brands in beauty, including Summer Fridays, DIBS Beauty, Rare Beauty and Makeup by Mario, have become the dominant player in beauty transactions. According to Megamarket...
5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...
