New Skincare Brand Sepia Is Founded By And Assessed To Be Clinically Effective For People Of Color

Despite having over 15 years of experience with clinical studies in the healthcare field, co-founder Anna Bueno was disappointed by the number of hoops she had to jump through to ensure representation of an array of skin tones...

Gwyneth Paltrow Sells A $150 Serum On Goop. Can She Also Sell A $39.99 Serum At Target?

Ever since Gwyneth Paltrow sent her first Goop newsletter to 10,377 subscribers in 2008 with recipes for turkey ragu and banana nut muffins, she’s been steadily hyphenating her job title. Having already shifted...

Latticia Morapedi Created A Product To Help Her Son’s Eczema. Now, She Wants Her Brand To Be A Skin Savior For Everyone.

In the summer, Latticia Morapedi finally quit her full-time job to focus on her namesake beauty brand, Latticia Organics. Founded in 2018, its wellness-centered approach is inspired by Morapedi’s mother and her holistic style of...

The Speed Trap: How Fast Beauty Has Compromised Product Quality

About five years ago, the beauty industry collectively decided it wanted to go fast—very fast. The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product...

Co-Founder Larissa Thomson Reopens Clean Beauty Retailer Onda Beauty

Onda Beauty is reopening its shop in Manhattan’s Tribeca neighborhood Friday under the control of co-founder Larissa Thomson, who acquired the clean beauty retailer out of bankruptcy.   On Oct. 6, Thomson won Onda’s...