Minimalist Multipurpose Product Brand Wiley Body Shifts Focus From Babies To The Entire Family
Wiley Body has grown out of its baby phase. The brand started four years ago to market baby personal care products with the aesthetics of millennial parents has shifted its focus to body care for the...
Former Kiehl’s Since 1851 President Chris Salgardo Launches Men’s Skincare Brand Atwater
Chris Salgardo’s beauty industry career includes leadership roles at iconic L’Oréal-owned brands Shu Uemura, Giorgio Armani Beauty and Kiehl’s Since 1851. Most recently, the author of “Manmade: The Essential Skincare and Grooming Reference for Every...
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
Kulfi Beauty Enters Sephora With A New Line Of Concealers
About 18 months into developing its new concealer collection, Kulfi Beauty was ghosted by its manufacturer. “Their bigger brands had picked up demand again, and they did not want to continue custom development with us,” says founder...
DTC Vitamin Powerhouse Ritual’s Next Moves: Retail, Advocacy, Sustainability Measures And More Ingredient Traceability
If you need a rebuttal to the “direct-to-consumer brands are dead” narrative, consider Ritual. Started by founder and CEO Katerina Schneider in 2016 with a women’s multivitamin, the supplement brand has surpassed $100 million in revenues via...
