
The Anti-Trend Philosophy That Turned Nearly 30-Year-Old OSEA Malibu Into An Overnight Success
OSEA Malibu turns 30 years old next year, but its business rooted in seaweed-powered skincare, sustainability and expert-led entrepreneurship has never been more current. Launched by spa director-turned-founder Jenefer Palmer and scaled...

Rhode, Maëlys And Phlur Top Consumer Edge’s List Of Fastest-Growing DTC Beauty Companies For 2025
Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maëlys and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the...

Science-Driven Professional Skincare Brand Epicutis Raises $10M In Series B Funding To Fuel Expansion
Epicutis, the science-driven luxury professional skincare brand, has raised $10 million in series B funding to fuel its next phase of growth. The brand didn’t disclose the investor in its series...

19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS
At Utopia Beauty, it’s all about showing the proof. Launched on May 31, the new e-tailer offers about 50 products from 13 beauty brands across skincare, makeup, haircare, body...

Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently
When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to...