Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage
At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...
Will Tariffs Doom K-Beauty’s Boom?
As the beauty industry cashes in on K-Beauty’s second wave, retailers, e-tailers and brands are bracing for damaging ripple effects if President Donald Trump doesn’t extend his 90-day pause on “reciprocal tariffs” ending on Wednesday. Already squeezed by...
This Beauty Entrepreneur Is A SNAP Recipient You Don’t Often Hear About
Amid the talk of beauty entrepreneurs achieving billion-dollar exits, entrepreneurs on the other, far larger end of the spectrum—those operating on passion rather than big paydays and often not compensating themselves at all—get overlooked. Colleen Poe,...
The Wow Factors Behind L’Oréal’s Estimated $1B Color Wow Buy
The billion-dollar(ish) beauty brand deal spree continues. On Monday, L’Oréal announced it’s acquiring Color Wow, the haircare brand recognized for innovative products to protect colored hair, touch up...
“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success
If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...
