“Activewear For Your Face”: Sweat Cosmetics Rebrands As Hustle Beauty To Double Down On Athleisure Positioning
When Courtney Jones Louks, Taryn Colborne, Leslie Osborne Lewis and Lindsay Tarpley Snow, former players for Boston Breakers, a now-defunct team in the National Women’s Soccer League, launched Sweat Cosmetics in 2015, they were all professional athletes or...
An Anti-Wellness Skincare Brand, 4AM Makes Products For Party People
In lieu of polite influencer brunches, skincare brand 4AM throws raucous parties. When it soft-launched in July 2021, it did so with mailers in collaboration with tequila brand Patron. One of the first of its many parties...
Clean Beauty Retailer Lala & Elm Is Putting Family At The Forefront
At Lala & Elm, it’s a family affair. Launched in July 2021 in the coastal city of Wilmington, N.C., the clean beauty boutique is managed by owner Erica Mearns...
How Med-Spas Evaluate Brands For Their Retail Assortments
For beauty brands interested in jumping into professional distribution and scoring credibility points with consumers, red-hot med-spas are increasingly attractive options. And it’s...
A New Group Of Post-Injection Care Brands Is Looking To Improve The Experience Of Getting Botox And Fillers
Two years after Kylie Jenner got lip fillers in 2015, Nancy Trinh decided she’d replicate the beauty mogul and reality television star’s fuller lip look. She chose a fancy Beverly Hills plastic surgeon’s office she spotted on Yelp...
