New Sun Protection Brand Utu Encourages Marginalized Communities To (Safely!) Spend More Time Outdoors

Growing up, Utu founder Richard Welch spent summers exploring forests in the English countryside. Today, he’s often hiking in Los Angeles and surfing in Puerto Rico. From all that time outside, he reached the conclusion that people...

This In-Demand Beauty Service And Retail Destination Is Creating A Luxurious Sanctuary For Middle-Aged Women

New Jersey beauty service provider and boutique Luminous isn’t interested in captivating gen Z by chasing the latest TikTok trend. It focuses on women over the age of 40, and...

How Can Early Clean Beauty Brands Make It Today?

Beauty industry prognosticators predict clean beauty will grow. For example, Research and Markets expects the worldwide clean beauty segment to accelerate at a compound annual growth rate of 12% from 2023 to 2028. That rate leads to...

Plant Beauty Distillery’s Inaugural Brand Facewater Uses A Patent-Pending Distillation Process To Produce Hydrosols At Peak Potency

Roughly three and a half years ago, Plant Beauty Distillery founder Gary Grey read an article about liquor distillation that included a section about how the age-old process is employed in perfumery and cosmetics. As an entrepreneur...

What’s Lost As Pioneering Entrepreneurial Brands Vanish?

What was a slow trickle has become a tsunami. More and more niche beauty brands are closing as niche retailers struggle, people rearrange their spending post-pandemic and entrepreneurs reevaluate their priorities. The closures beg the question: What’s being...