User-Generated Content Powers E-Commerce Destination See New Skincare
Does a product picture get you to purchase skincare? Probably not, but seeing others try it could, right? Realizing that, See New Skincare is turning to skincare consumers to supercharge its sales and marketing. The...
Realistic First-Year Sales Expectations For Indie Beauty Brands
In its coverage of Neon Hippie, the publication Women’s Wear Daily reported the new mushroom-powered brand forecasts it could reach $40 million in first-year sales. The brand, which has seven products priced from $25 to $125,...
Kind To Biome, A Tester And Certifier Of Microbiome-Friendly Products, Grows Client Roster
As products claiming to support the skin microbiome proliferate, Kind to Biome is out to separate those that can justify the claim from those that can’t. The Stockholm-based company substantiates whether formulas are...
New Brand Gntl Goes All In On An All-In-One Concept With Multifunctional Product Skin Wash
Skinimalism, multifunctionality and sustainability are coming together in a big way at new brand Gntl. Its only product at launch is Skin Wash, which is priced at $38 for a 33-oz. bio-based recyclable pouch and...
Pop Up Grocer Set To Open Its First Permanent Location In New York City
Traveling retail concept Pop Up Grocer is settling down in New York City. After executing nine one-month shops in seven cities, including Miami, Washington, D.C., Chicago, Los Angeles and Austin, the experiential retailer is...
