
New Fragrance Brand Ganiyu Taps Into Aromachology To Create Mood-Boosting Scents
After working in the entertainment industry for five years as an assistant to former Netflix CMO Bozoma Saint John and with artists like 6LACK and Kitty Ca$h, Nimotalai Ganiyu was on the verge of burnout. “I just turned...

New E-tailer Jalisia Collective Wants To Make Shopping For Luxury Niche Fragrances Easier
The perfume category can be super confusing. There are 3.4 billion views for #perfumetiktok and 1.4 billion views for #perfumetok on TikTok. There are 2,404 search results for fragrance on Sephora’s website. There’s perplexing terminology—who knows what chypre...

LMCC Pre-Show Report: Is A CBD Comeback Imminent?
The CBD beauty and wellness gold rush, when brands basing their entire value proposition on formulations featuring the cannabinoid launched every single day, are long gone. But concluding from the end of the craze that CBD is...

Why Beauty’s High End Is Getting Even Higher End
At Beauty Mark, a Jackson Hole, Wyo.-based luxury beauty e-tailer, Heraux’s $250 Molecular Anti-Inflammaging Serum is the bestselling serum. New to its selection, Ignae’s $232 Rich Night Serum, Beauty Mark’s priciest retinol, quickly sold out. “Price...

Beauty Heroes’ Jeannie Jarnot On The Evolution And Future Of Blue Beauty
Since its introduction in 2018, the concept of blue beauty mostly lived as a tab on the e-commerce website for Jeannie Jarnot’s monthly discover subscription service and store Beauty Heroes. Now, the entrepreneur is building on the...