LMCC Pre-Show Report: Is A CBD Comeback Imminent?
The CBD beauty and wellness gold rush, when brands basing their entire value proposition on formulations featuring the cannabinoid launched every single day, are long gone. But concluding from the end of the craze that CBD is...
Why Beauty’s High End Is Getting Even Higher End
At Beauty Mark, a Jackson Hole, Wyo.-based luxury beauty e-tailer, Heraux’s $250 Molecular Anti-Inflammaging Serum is the bestselling serum. New to its selection, Ignae’s $232 Rich Night Serum, Beauty Mark’s priciest retinol, quickly sold out. “Price...
Beauty Heroes’ Jeannie Jarnot On The Evolution And Future Of Blue Beauty
Since its introduction in 2018, the concept of blue beauty mostly lived as a tab on the e-commerce website for Jeannie Jarnot’s monthly discover subscription service and store Beauty Heroes. Now, the entrepreneur is building on the...
At New Company Erenzia, A Former Avon Exec Is Reinventing The Direct-Sales Model With Latinas At The Core
New beauty brand Erenzia is turning consumers into sellers using an affiliate business model. Starting today, people can become affiliates or, in the brand’s Spanish terminology, “Amigas” or friends in English. Amigas pay $44.99 for a digital...
The Brand Strategies And Metrics That Matter Most For Amazon Success
In the beauty industry, views of Amazon have undergone an evolution. Initially, it was perceived as a bargain outlet harmful to branding. Later, it was considered a replenishment-only channel...
