11 Beauty Brands Launching At Bluemercury
Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus is on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are...
“Confidence In The Chaos”: Bluemercury CEO Maly Bernstein Focuses On Core Strengths Amid Economic Uncertainty
“This is our moment,” says Maly Bernstein, CEO of Macy’s Inc.-owned Bluemercury. “This is our time to create confidence through sticking to our core strengths. The personalized service with the focus on product efficacy in the comfort...
Sephora’s Spring Savings Event Sales Decline As Competitive And Economic Pressures Mount
Feverish beauty industry competition and consumer unease are among several factors contributing to sales during Sephora’s spring Savings Event sliding from last year. Data from market research firm YipitData shows...
Sunless Tanners Get Their Moment To Shine
In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...
New Shop Period Nirvana Reimagines Retailing Menstrual Care Merchandise
With an extensive selection of menstrual care products, from discs to organic tampons, and staff on hand for education without a hint of embarrassment, Period Nirvana, a new 700-square...
