Former Le Labo Exec Emilie Mascarell Gives Refillable Hand Soap The Luxury Treatment
With her new eponymous brand, fragrance industry veteran Emilie Mascarell envisions people coming for the experience and staying with refills. Maison Mascarell is launching today with silky, non-drying French-made hand soap smelling of...
What’s In And Out For Fragrance This Year
Fragrance registered the steepest sales growth of any beauty category in 2024. In the first nine months of the year, market research firm Circana’s sales estimates show it up 14% in prestige and 2% in mass. As...
The Business Of Beauty In The Time Of Trump 2.0
Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...
Courtney Adeleye On Selling The Mane Choice And Launching New Brand Watch & Sea At Target
When Courtney Adeleye sold her brand The Mane Choice, which reached $100 million in sales and 60,000 retail doors in six years, to MAV Beauty Brands in 2019 for $61.5 million, she was in her late 30s,...
How Amazon Is Changing Beauty Retail As We’ve Known It
After a 2024 in which several large beauty brands in the Estée Lauder portfolio gave in to the urge to join the Amazon ranks, the e-commerce giant is looking to lock in the top spot...
