
Target Gives Dupes Its Stamp Of Approval With MCoBeauty Launch
The hype around the “Wirkin,” or the dupe of the Hermès’ Birkin bag sold on Walmart’s e-commerce marketplace at less than 1% of the price of an authentic Birkin, has pushed the discussion of consumer demand...

Skincare Trends Soaring—And Sinking—In 2025
In the first three quarters of last year, data from market research firm Circana shows skincare registered the slowest growth among prestige beauty categories in American department and beauty specialty stores, up 3% in dollars. In the...

BioLongevity Labs Wants To Demystify Peptides For The Masses
BioLongevity Labs has been waiting for peptides to be the wellness industry’s darling for over a decade—and it believes the moment is here. Josh Felber, former CMO of Primal Life Organics, a natural...

LA’s Beauty Community Comes Together In The Face Of Wildfire Devastation
Pacific Palisades resident and Tower 28 founder Amy Liu has been grappling with devastation in her neighborhood since flames ripped through it on Tuesday. Liu is among roughly 180,000 Los Angeles...

How Brands Are Making Longevity Less Confusing
Longevity deal activity tripled between 2023 and 2024—and it’s not expected to slow. “There has been a huge uptick in consumer interest and also awareness and knowledge in this space,” said Susan Lin, an investor at Felix...