Brand Report

Multipurpose Skincare Brand The Better Skin Co. Shutters After 9 Years

The Better Skin Co., a skincare brand with multipurpose, gender-neutral products once available at Ulta Beauty, Bloomingdale’s, Costco and Urban Outfitters, is closing.  Announced on Facebook, the closure...
No Stupid Questions

Big Wins Indie Beauty Brands Scored This Year—And Ones They Hope To Score Next Year

The indie beauty category has been up and down this year. We thought it might be worthwhile to highlight the good news—and there was plenty of it—as the year closes. For the latest edition of our ongoing series...
Full Disclosure

Outgoing Ilia CEO Lynda Berkowitz On Successfully Working With Brand Founders

After more than 30 years in the beauty industry, including eight at Ilia, Lynda Berkowitz handed over the CEO reins at the clean beauty brand last Friday to Paul Schiraldi, former CEO of Murad, and...
Brand Report

Versed Focuses On Its Core Gen X And Millennial Consumers With “Quiet Luxury” Rebrand

Versed is unveiling a refresh that sets it apart from brightly colored gen Z brands. The mass-market clean skincare brand’s new desaturated color palette featuring muted blue, rose and green was chosen to...
Trends PremiumPremium Content

25 Bold Indie Beauty Predictions For 2025

In writing about China and Japan, economist and outgoing New York Times columnist Paul Krugman refers to properly “downshifting” (in the case of Japan and not so much in the case of China) or managing the economy...