From Supplements To Sheets, Grounding Products Gain Ground Among Anxious Consumers
In a chronically online world in which people are increasingly anxious and depressed, they’re seeking solace by putting down their phones to practice grounding or earthing—and brands are responding by...
Credo Looks To 2025 As A Turnaround Year Following A Tough 2024
After a year of grappling with customer cautiousness, postponed vendor payments, corporate cost cutting, paused store openings and flat sales, Credo is looking to bounce back next year with enhanced efficiency and experiences, but questions...
Will The Sizzling Fragrance Category Cool Off Next Year?
Fragrance surprisingly gained traction during the pandemic—and it hasn’t stopped. According to market research firm Circana, fragrance was the fastest-growing prestige beauty category in the first half of this year. Looking at beauty...
Retailers Drop Scout Dixon West’s Fragrances Following Controversy Over Offensive Social Media Posts
Retailers have dropped perfume TikToker and brand founder Scout Dixon West’s fragrances after old posts on the pandemic, weight and race from her X account began circulating on social media last week. Arielle Shoshana, Ministry of Scent,...
Spate: 15 Indie Beauty Brand Search Volume Growth Leaders
Beauty consumers are deepening their relationship with trending subcategories. Data provided by machine intelligence platform Spate on the 15 indie beauty brands with the highest search volume acceleration in the United States from October last year to...
