“Immediately Start Turning”: What Small Brands Need To Know To Survive And Thrive At Big Retailers
Securing a major retail partnership can put a brand on the map, but moving products off the shelf requires targeted strategies to spend capital the right away. To better understand those strategies and what...
What It’s Like For A Brand To Change Its Name—Or Fight To Keep An Embattled One
Coming up with a brand name is no easy feat. Some brand founders land on names by happenstance, while others painstakingly select a name with deep meaning for what they’re building and their lives. Regardless, it often takes...
Starface, Blip And Julie Co-Founder Brian Bordainick Starts Harm Reduction Brand Overdrive Defense
For five years, Brian Bordainick has been building a stable of beauty and wellness brands that bring color and cachet to staid beauty and wellness categories, from pimple care to emergency contraception. Now, the co-founder of Starface,...
Soko Glam Co-Founder Charlotte Cho’s Brand Then I Met You Enters Sephora US After Launching At The Retailer In Asia
After rolling out across Sephora stores in Singapore, Malaysia, Thailand, Hong Kong and the Philippines, Then I Met You has landed online at the beauty specialty chain in the United States, an atypical route for a brand...
