Mass-Market Beauty Powerhouses Are Banking On Indies In 2020
Mega-retailers are putting purchasing dollars behind indie brands to build beauty sales as legacy cosmetics players continue to slump. CVS, Walmart and Ulta Beauty, to name three, are adding more square footage to burgeoning lines they feel yield...
Life Elements Battled Numerous Entrepreneurial Elements Before Finding Success With Potent CBD Products
Business life has sure thrown a lot at Life Elements founder Martha Van Inwegen, but she’s overcome to find success with her latest venture in CBD. The former technology executive entered the personal care space 15 years...
Edgy Nail Polish Brand Kester Black Is Launching A Cosmetics Line
Embarking on a new direction in business requires equal parts foresight and courage. Kester Black founder Anna Ross has both in spades. After seven years building a nail polish brand known for edgy colors, eye-catching aesthetics and planet-friendly...
New Skincare Brand La Fervance Combines Luxury Positioning And Clean Formulation
La Fervance combines the penchant for natural ingredients of founder Melissa Obeid’s native Australia with the cultivated luxury of her adopted homeland France. The high-end clean skincare brand is kicking off with a single stockkeeping unit, the...
Target Builds Its Natural Acne Product Assortment With The Addition Of SkinKick
The ruling triumvirate in the over-the-counter acne segment—Proactiv, Clearasil and Neutrogena—is being threatened by a plethora of pimple solution startups offering alternatives to their products, from Instagram-worthy zit-zapping stickers to natural formulas without the ingredients benzoyl peroxide...
