Four New Ingestible Beauty And Wellness Brands To Keep An Eye On
In 2014, Sephora took a chance on Hum Nutrition and ushered in a wave of beauty supplements. Already big in Asia, the presumption was that the inside-out approach would sweep Americans increasingly interested in wellness. That presumption fueled...
Sarah Nicole Skincare Protects The Skin Barrier With A Pared-Down Range Of Three Products
In a digital age that gave rise to shelfie images packed with products, Sarah Nicole Skincare founder Sarah Payne is encouraging consumers to pare back their skincare routines to provide skin a chance to recuperate. “Many skin...
The Better Skin Co. Enters Costco As It Tweaks Its Distribution Strategy To Pull Back From Traditional Retail
The Better Skin Co. is out to make its business better. After kicking off in 2015 with an emphasis on traditional retail distribution, the indie skincare darling is moving away from pursuing brick-and-mortar stores excluding standalone large-volume...
Will The Indie Beauty Brand Boom Continue Next Year?
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 31 founders, executives and consultants: Do you think there will be a contraction of indie beauty brands next year?
