
Beauty Industry Vet Leah Hundsness Is Out To Make Maxine’s Revenge The Ultimate Aspirational Gen X Brand
After three decades in sales, marketing and merchandising roles at prestige beauty companies Too Faced, Sephora, Smashbox and Gucci Beauty, Leah Hundsness launched Maxine’s Revenge last year with a single product, a $33 highly pigmented serum-like concealer...


How Hyperfocus Helped Captain Blankenship Enter Erewhon
In a market inundated with clean competitors, precision has been 15-year-old Captain Blankenship’s overriding strategy in the last few years. After a rebrand in 2022, the self-funded brand went from as many as 35 stockkeeping units across...

In An Election Year, Brands Are Pushing For Paid Parental Leave. Will They Make A Difference?
Federal law in the United States currently requires companies with 50 or more employees provide 12 weeks of unpaid leave to care for a new child or medical condition, causing many parents to be torn...

Dosso Beauty Wants To Better The Braiding Hair Experience With A New Brick-And-Mortar Location
After starting Dosso Beauty with false eyelashes in 2018 and launching hypoallergenic braiding hair two years later, founder Kadidja Dosso has expanded it offline to a 1,700-square-foot salon and retail location in the Manayunk neighborhood...