A Rising Brow Star On The LA Scene, Giselle Soto Prepares To Build A Brand
Los Angeles has spawned many of the eyebrow segment’s most famous pluckers. Think Anastasia Soare, Kelley Baker, Tonya Crooks and Damone Roberts. Giselle Soto wants to join their ranks. The brow artist, who counts Destiny’s Child’s Michelle...
French Brand Merci Handy’s Hand Sanitizers Kill Germs While Looking Pretty Killer
Louis Marty is busy listening. In March, the co-founder of Paris-based Merci Handy, a brand that turned boring hand sanitizers into the cheery stuff of social media, moved to New York to learn about American shoppers and...
Sexual Health Companies Confront Business Obstacles From Social Media Advertising Bans
Kris Fretz, founder and CMO of Emojibator, has been banned from promoting content on Facebook, Instagram, Twitter, Snapchat and Pinterest since her sex toy company’s first day of business in August 2016. Even when she uses non-explicit...
Indie Beauty Brand Founders Share How They Track Inventory
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Do you use an inventory management system?
Products For People With Vaginas: The Shift Toward Gender Identity Inclusivity In Sexual Health And Period Care
Not everybody with a vagina identifies as a woman. Many period care and sexual health companies are becoming increasingly inclusive in their language, marketing and branding to acknowledge that usage of their products extends beyond traditional gender identity...
