
“It Takes Time”: Pooka Pure & Simple Founder Dawn Fitch’s Long Road To Profits, Press Coverage And Proper Distribution
For a long time, Dawn Fitch didn’t feel well. She struggled with fatigue, vertigo and numbness, and doctors didn’t know what was wrong. They diagnosed her with everything from fibromyalgia to hyperglycemia, but nothing hit the mark. Taking...

New World Natural Brands Adds Nügg Beauty To A Swelling Portfolio
New World Natural Brands has acquired Nügg Beauty to assemble a portfolio of four brands in less than a year. The emerging personal care holding company’s purchase of the face mask specialist started by Conny Wittke,...

Pinch Of Colour Takes Its Waterless Products And Water Conservation Message Abroad
When beauty industry veteran Linda Treska introduced Pinch of Colour in August 2016, it was already certified for sale in the European Union to prepare for the possibility of international growth. Last year, that possibility became reality, and the...

New Year, New Business Resolutions: Indie Beauty Brand Founders Strategize For Success In 2019
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What is a New Year’s resolution for your brand?

Goodbye Sameness, Hello Separation: Bella Aura Changes Its Look To Stand Apart From The Clean Beauty Pack
Miron glass packaging has many great qualities, but originality isn’t one of them. Bella Aura has moved away from it as part of a revamp intended to distinguish the brand from the clean skincare crowds and help...