How Juno & Co.’s $6 Makeup Sponge Went Viral
Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be...
New Retailer Salt&Water Takes Clean Beauty To The Heartland
The coasts don’t have a monopoly on clean beauty. In Oklahoma City, makeup artist Chelsey Ann Cobbs is leading consumers into the segment at her new store Salt&Water, which has begun with a pop-up before it settles...
Indie Beauty Brand Founders Share The Key Functions They Outsource Versus Keep In-House
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What key functions do you outsource and why?
True Botanicals Pushes Into Retail As It Pulls Back From Wholesale
Inside True Botanicals’ 1,800-square-foot San Francisco store, customers can sniff ylang ylang, rose and sandalwood as they assemble custom scents, receive facials tailored to their skincare concerns with back-bar products not found elsewhere and check out the...
The Moneyed Mayvenn: Essence Ventures Leads A $23M Series B Round To Grow The Hair Extension Business
Middlemen remain powerful even in an age in which they’re often disparaged. Take Mayvenn Inc., the wig and hair extension startup that’s snagged a $23 million round of Series B funding led by Essence Ventures with participation...
