Plan De Ville, The E-Tailer Showcasing Emerging Fashion Talent, Branches Into Beauty
Fashion e-tailer Plan de Ville is translating its concept of championing rising designers to beauty with the launch of PDV Beauté. A section on the website, PDV Beauté is starting with the clean beauty brands Gloss...
Elle Johnson Is Dedicated To Everyday Luxury Skincare For On-The-Go Women
In 1931, Merle Norman began selling cosmetics sophisticated for her era to regular women out of a single studio in Santa Monica, Calif., where the motto, “Try before you buy,” conveyed the paramount importance of customer service. Nearly...
The Sacred Space Miami Makes Space For Itself Online With The Launch Of Wellness Shop Flow’s E-Commerce Site
The Sacred Space Miami, the holistic health oasis created by Karla Dascal, is expanding digitally beyond Miami by adding e-commerce to its wellness and lifestyle shop Flow. The new online store will showcase around 75 brands,...
Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What media mention led to the most sales or exposure for your brand?
Pink Moon Co. Sets Up A Pop-up At Cuyana’s Manhattan Store To Bring Attention To Rising Indies
“There is not just Tata Harper in this industry,” explains Lin Chen, founder of beauty consultancy Pink Moon Co. of why she’s running a beauty pop-up today inside accessories brand Cuyana’s Manhattan location. In her day job...
