The Detox Market Jumps Into The Clean Beauty Brand Marketplace With Detox Mode
The Detox Market has entered brand mode with Detox Mode, its first in-house product offering. The retailer is starting the brand with a single $32 item – universal body, face and hair dry oil Altogether Oil –...
Sephoria Gives The Beauty Festival Format A Sephora-Style Makeover
Sephora entered the realm of made-for-social-media IRL experiences last week with the debut of Sephoria, its take on the beauty festival genre that’s become increasingly popular as brands, subscription boxes and retailers sort through how to connect with...
The Ancient Ayurvedic Practice Tongue Scraping Finds Modern-Day Devotees
With oil pulling now de rigueur among wellness enthusiasts, the beauty and wellness industry has been on the hunt for the next arcane ayurvedic practice to resurrect for modern consumers—and the hunt may be over. ...
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and...
Five Beauty Brand Founders’ Takes On Why The Fenty 40 Shouldn’t Be The Shade Inclusivity Gold Standard
When Rihanna launched Fenty Beauty last year, she set the bar for complexion shade ranges by offering 40 colors of Pro Filt’r Soft Matte Longwear Foundation right off the bat. Consumers and editors alike lauded the pop star...
