Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What media mention led to the most sales or exposure for your brand?
Pink Moon Co. Sets Up A Pop-up At Cuyana’s Manhattan Store To Bring Attention To Rising Indies
“There is not just Tata Harper in this industry,” explains Lin Chen, founder of beauty consultancy Pink Moon Co. of why she’s running a beauty pop-up today inside accessories brand Cuyana’s Manhattan location. In her day job...
Celebrity Facialist Georgia Louise And Her Beauty Brand Are Growing And GLO-ing Up
Georgia Louise was forced to start from scratch in 2010 when she left a London skincare practice she’d established over a dozen years to follow her future husband to New York City. In her adopted home, Linda...
Glow Organic, Rare Beauty And London Beauty Buyers Select Standout Products From IBE London
Indie Beauty Expo traveled abroad last week for its first international edition in London, where 71 brands from 21 countries spanning a dozen beauty and wellness product categories exhibited in a nearly 21,500-square-foot space at the Old...
PYT Beauty Wins Over Credo, Ulta And Anthropologie With Its Commitment To Affordable, Safe And Effective Makeup
When mother-of-three Mary Schulman’s oldest daughter Sunny was a toddler, Schulman sought to feed her wholesome snacks and couldn’t find any she thought were palatable. To fill the market gap, she partnered with her mom Janet Owings to...
