
Beacon Awards 2024: Nominee Testimonials Open For Limited Time
With the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that our community get involved in the selection of winners. We’re asking members of that community—Beauty Independent’s amazing...

Will Beauty’s Recent String Of Strong Sales Doom The Lipstick Index?
In 2020, Circana, the market research firm then called NPD, estimated prestige beauty sales dropped 19%. Since then, they’ve only risen, though at a lower rate each year. They increased 30% in 2021, 15% in...

The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...

Georgian Skincare Brand Senself Expands Retail With Nordstrom Partnership
After launching at Neiman Marcus last year, Senself, a premium skincare brand blending traditional Georgian botanicals with well-known skincare ingredients, is adding Nordstrom to its roster of luxury retail partners. Rolling out in September, the department store...

Sex & Well & Rock & Roll: How Wellness Brands Are Trying To Elevate The Festival Experience
Select attendees of this year’s Glastonbury Festival, an annual five-day live music event in Sommerset, England, had the opportunity to treat themselves to a super-posh experience. When they weren’t dancing to LCD...