Elanveda Escalates Its Look And De-escalates Its Retail Presence
When Elanveda was founded a decade ago, Instagram was two years from launching, Ayurveda had barely cracked the vocabulary of even the most health-conscious of American consumers, e-commerce was a paltry percentage of beauty sales, and most...
Indie Beauty Brand Founders Divulge How They Secured Capital
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s the best move you made to secure investment?
Legendary Apothecary Looks Back In Time To Develop An Organic Foot Treatment For Customers Today
If the tales of our forebears aren’t exaggerated, people were forced to walk miles and miles in the old days to get anywhere. They endured without Uber or Lyft because they had excellent remedies for their weary and...
Splurge Skincare Becomes 28 Litsea In A Rebrand Conveying Simple And Sophisticated Formulas
Like people, brands develop and mature. Splurge Skincare developed and matured to the point that it’s founder Christine Cunningham didn’t believe its original packaging and name communicated its value, so she scrapped them to match the name and...
Little Brand Kenna Nicole Achieves Big Goals With Launches At Urban Outfitters, Whole Foods And Mills
Kenna Nicole has always acted like a formidable beauty player and, now, it’s becoming one. The natural brand’s Green Hemp Face + Skin Oil has landed at Urban Outfitters, and its other products, including Thyme Balm for...
