Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department...
What Indie Beauty Brand Creators Would Do If They Were In Meghan Markle’s Royal Wedding Glam Squad
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 founders and executives: What wedding-day beauty looks or products would you recommend for Meghan Markle or Prince Harry?
Scentbird Soars To Where Few Female-Led Companies Go: An $18.6M Round Of Funding
Scentbird has increased its nest egg with the completion of a series A funding round led by Goodwater Capital that totals $18.6 million. As the fragrance segment adjusts to millennial shopping habits, the money places the scent...
Influencer Karis Renee Posts With An Enthusiasm That’s Contagious
While other bloggers, YouTubers and Instagrammers shy away from the term influencer, Karis Renee embraces it wholeheartedly. The former fashion marketing executive is proud that’s she attracted more than 350,000 followers across various channels where she displays...
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media...
